Having seen how great a tagline can be, what are you going to do with yours? Are you going to make it stand out? What will it say that will make folks think about it long once it has been seen by them?
It all begins with the values and truths that make your business (or your client’s, in case you work in a service) what it truly is. Here is a step by step guide that can allow you to form a tagline worth its weight in gold. All you’ll desire is a blank sheet of paper and also a pencil, or a computer. It can be transformative if you give the focus it deserves and the foundation for a campaign that can alter the way people look at your business.
- Write Down Words About Your Business
Every word you’ll be able to imagine, and anything that comes to mind. There aren’t any right or wrong answers to any of this, so have at it. Create lists. Don’t be afraid to reach for a thesaurus at some point, but be cautious you don’t get bogged down in fantasy substitute terms for common words. When you examine the finest taglines, they don’t read like poetic prose. They use simple words, but joined in a way that makes you sit up and take notice.
- List ALL Of Your Strengths AND Weaknesses
The latter part of that focus is very important, although it may seem counterintuitive. The AVIS line came right from a weakness; they were not as big as Hertz. But, Birnbach turned it into a terrific strength. So, when compiling your list, contain the defects. You want a listing of PROS and CONS that you can look over. Thoughts that are great can be sparked by it.
- Analyze The Benefits
Your service is very good. Your service is the very best. You need everyone to know that. Well, a comic doesn’t go on stage to tell people she or he is comical. Amusing stories, or jokes, do that. The exact same applies to your organization. What can you say about the advantages? Is it faster, quicker, larger, cheaper, more powerful, or more reliable? Get into advantages that are illustrative.
- Assemble Phrases
You’ve got pages and pages of words right now. Lists of strengths, weaknesses, advantages, and much more. It’s time to begin creating phrases from those words. At this time, it’s very simple to consider a clever turn of phrase. Your goal here is fast communication. Cleverness is excellent for headlines, and other marketing approaches. But a tagline must be direct. There isn’t anything intelligent about “Just Do It,” but it’s power. So, don’t get into wordplay and idioms. Simply say something memorable, powerful, and truthful.
- Cut, Cut, and Cut
You’ll have plenty of options in front of you. Too many. Begin testing out each choice. Does it work in a variety of manners? Does it need to be clarified, or does it work on its own value? Keep cutting until you have two or three killer choices.
- Give Every Tagline The Overnight Test
You may have a few favorites, but let them sit. One will stand out above the others; possibly one you had never even considered. It should also start giving you thoughts on where you are able to take your advertising and marketing campaigns.
This is it. This is your tagline. And if it’s good, it can last decades.