Crafting an About Page needs more than adding an iPhone picture of your face and throwing up a bio about yourself. There are several steps you should take when creating an About Page, and today, I’m going to walk you through every one of them, step by step, so that you could get the most benefit from this important page and definitely ensure it is a heck-of-a lot simpler.
- What Value Do You Offer Your Readers?
This one is a biggie, and that’s the reason why I’m sharing it. Your About Page should be all about the value you give to your readers. Yes, potential clients want to learn about you (we’ll get into that also), but in addition they want to understand how you are going to help them. So, before you begin composing your About Page, get clear on what it is that makes your Services useful to your readers and who they are intended for.
- Who Is Your Website For?
You want people to instantly comprehend this website was created for them. I highly recommend defining who your website is for so that you quickly connect with the reader.
Example: “If you have never tried a Psychic Reading before, now is a perfect time! I provide guidance and assistance for my clients in understanding the dynamics and difficulties of the challenges in their lives. My services are accurate, detailed, professional, and strictly confidential so call or email me today to learn more about my Readings and how I can help meet your needs.”
- Your Private Bio
Okay, now you finally get to speak all about yourself personally! In this part, you need to primarily share about your life as it relates to your business. What this means is don’t share 30 random facts about yourself and nothing else. Your About Page is an interview. You shouldn’t craft an About Page in this manner, either just as you wouldn’t spew a bunch of random tidbits about yourself and go into a job interview. Talk about how your website fits into your life i.e. why did you begin it and how has it evolved?
Now, it’s ok to include some random, relatable bits of info within this page like the city you reside in, what your hobbies are, and anything that’s really “you” can be a great approach to connect with your audience. My only suggestion? Don’t fill your About Page with only this form of info.
- End With A Call To Action
Now that most of your writing is done, it’s time to roll it all up into something enormously important that most individuals never include: a call to action.
A call to actions (or CTA) is something that encourages your readers to…you imagined it, take action! This could possibly be something like asking them to say “hello” to you on Twitter or to subscribe to your newsletter.
The reason why your CTA is so important is because you want the person reading your page to stick around for the long haul. What you don’t want is for someone to read your page, love it, and then absolutely forget your website exists so, asking them to subscribe in some way ensures that they’ll stay up to date.
Additionally, it’s clever to include your CTA in several locations within your page. As much as we’d love for people to read through the entire thing, oftentimes they’ll skim your content. On my pages, I include a CTA near the very top of the page within the text, along with a visual CTA image at the very bottom.